---
title: "How it works"
description: "Going deeper: how the agent works, what we track and running Landtest from your coding agent."
canonical: https://landtest.dev/how-it-works
last-updated: 2026-10-30
---

# How it works

- 01 ## Connect your repo Link your GitHub repository and pick the landing page. Landtest reads your code, brand and live site to build its first memory of your business.New project ×Repository acme/sitePageapp/page.tsxConnect
- 02 ## Generate AI variants The agent writes variants as real code in your repo, grounded in what it knows about your audience. Review them in the studio, or ask for changes in chat.ControlInvoicing for agenciesVariant AGet paid 2x fasterVariant BSend your first invoice in 60s
- 03 ## Run live tests Variants go live on your own host. Real visitors are split between versions with no flicker, and every pageview and goal is tracked. Live on acme.comControl 50%Variant A 50%1,284 visitors1,301 visitors
- 04 ## Ship the winner Landtest watches conversion, confidence and sample ratio. When a variant wins, it merges as a clean page and the test runtime is removed.Control**CR 3.2%**Variant A**CR 4.1%** Winner merged to main · 97% confidence
- 05 ## Learn from wins Every result becomes memory: what worked, for whom, and why. The next variant starts from what already converted, so each test is smarter than the last.Company & brandAudience & offerWebsiteAnalyticsWinsWhat works

Going deeper: [how the agent works](https://www.landtest.dev/ai-agents), [what we track](https://www.landtest.dev/analytics) and [running Landtest from your coding agent](https://www.landtest.dev/developers).