---
title: "Analytics"
description: "Every number in the product dashboard comes from live events. No mock rates, no estimated funnels."
canonical: https://landtest.dev/analytics
last-updated: 2026-10-30
---

# Analytics

Every number in the product dashboard comes from live events. No mock rates, no estimated funnels.

## What we track

Every variant gets the same depth of tracking, so comparisons are always apples to apples.

### Per visitor

Pageview, referrer, traffic source, device, and a unique visitor ID.

### Per section

Whether a section was seen, and how long visitors stayed on it — so you know if people reached pricing, not just how far they scrolled.

### Per button and link

Every clickable element tracked separately — hero button, nav signup, pricing button, footer CTA, and more.

### Per goal

Conversions you define — a signup, a booked call, a URL visit, or a specific click.

### Rolled up per variant

Unique visitors, conversion rate, statistical confidence, average time on page, click rate by element, and breakdowns by device and traffic source.

## How metrics are computed

Metric

Source

MetricUnique visitors

SourceDistinct visitor IDs from pageview events

MetricConversion rate

SourceUnique goal_reached visitors ÷ unique visitors

MetricFunnel steps

SourceScroll depth, CTA clicks, and goals from the same event stream

MetricEngagement

SourceMeasured avg scroll depth and time on page

MetricDevice & source

SourceFirst pageview device + UTM/referrer, rolled up per variant

MetricConfidence / SRM

SourcemSPRT vs control and chi-square sample-ratio checks

## Decision states

State

Meaning

Action

StateLeading

MeaningOne variant is ahead

ActionKeep running or ship if you have enough data

StateInconclusive

MeaningNo clear winner yet

ActionRun longer or try a new variant

StateReady

MeaningEnough data to decide

ActionShip the winner. Confidence holds even if you checked results early

Early access focuses on single landing page tests. Multi-page funnel tracking is on the roadmap. For exports and connections, see [Integrations](https://www.landtest.dev/integrations).